BEATS BY DRE X AMBUSH Glow
modeling
texturing
procedural
The Beats By Dre X AMBUSH Powerbeats global campaign featured CG flora, scenes at different times of day and relates back to the talent’s places of upbringing. In this project, I worked on the 3D plant and product models; as well as textures, shading and scene assembly.
"The global BEATS x AMBUSH Glow campaign featuring YOON AMBUSH and BURNA BOY evokes surreal species of flora in order to bring a spark of unexpected beauty to times of bewilderment. CGI and face filters support storytelling about unity, self-discovery, and being at one with the environment, spread from social media to the neon-lit cityscapes of Shibuya and New York."
Client
Beats by Dre
Creative Direction
@mikeysweets
Digital Creative Direction
@x_a_v
CGI, Motion
Lukas Schmeck, Pascal Wiemers, Nino Mombrun, Claudia Rafael
Face Filter
Claudia Rafael, @ultrakawaii4000
Production
@gabril
Special Thanks
Pascal Wiemers, Johannes Bisantz
Beats Brand
@tkyddo @bybuku @epnyc @iamkenza